Ep. 01
Anti-TikTok
What if we designed TikTok to be worse, on purpose?
The one episode with a flipped brief: make TikTok so annoying that people stop doomscrolling. I designed 15 deliberate anti-patterns, from tap-to-play instead of autoplay to unskippable ads and a Continue button hidden behind the keyboard, each breaking a UX rule on purpose, Fitts's Law included.
Turns out the principles that make an app addictive are exactly the ones that make it easy to use.
Watch on YouTube: Ep. 01, Anti-TikTok (opens in a new tab)

